Original thinking from M-Squared experts and members of the Collective on attribution, measurement, and decision-making in complex marketing environments.
Contributing experts
Madan Bharadwaj
Advanced Attribution Expert
Katie Reed
Fractional CMO, Consultant
Sable M.
Executive Leader in Marketing Analytics
Shivank Pant
Product Manager
Bharathi Kannamma
Data Science- COE Lead
Abdul Rahman
Product & Engineering Lead
Ken Sheehan
Geographic Information Systems Expert
Shriram Pradeep
Data Science- COE Lead
Perspectives
Hold out Testing
Madan Bharadwaj
All Things Scale Testing
Madan Bharadwaj
Marketing Objectives Are Fluid
Madan Bharadwaj
Benefits of a Post Purchase Survey
Madan Bharadwaj
Incrementality Testing: Work Flow Deep Dive
Madan Bharadwaj
Harnessing Counterfactual Prediction for Strategic Decisions
Madan Bharadwaj
Choosing a selection results in a full page refresh.
