Original thinking from M-Squared experts and members of the Collective on attribution, measurement, and decision-making in complex marketing environments.
Contributing experts
Madan Bharadwaj
Advanced Attribution Expert
Katie Reed
Fractional CMO, Consultant
Sable M.
Executive Leader in Marketing Analytics
Shivank Pant
Product Manager
Bharathi Kannamma
Data Science- COE Lead
Abdul Rahman
Product & Engineering Lead
Ken Sheehan
Geographic Information Systems Expert
Shriram Pradeep
Data Science- COE Lead
Perspectives
Marketing Funnel: Influence on Marketing Measurement
Madan Bharadwaj
Mastering Digital Marketing with Advanced Attribution: A Tactical Guide
Madan Bharadwaj
Opportunity Analysis: Unlocking Strategic Digital Marketing Investment
