Announcements
Stay up to date on M‑Squared’s latest partnerships, recognitions, and milestones.
April 2026
M‑Squared joins the Universal Ads Business Partners Program.
M‑Squared is now a verified measurement partner, bringing causal attribution and incrementality testing to Universal Ads clients.
May 2026
M‑Squared partners with Fairing to bring survey signals into measurement.
Zero-party data from Fairing's post-purchase surveys now feeds directly into M‑Squared's causal framework, giving brands faster, more affordable directional signals on channel performance.