Upcoming Events
Where measurement leaders come together to learn, challenge assumptions and share perspective.
M‑Squared Collective — Boston 2026
Sep 9 - 10, 2026
An invite-only gathering of measurement, marketing, and analytics leaders in Boston for two days of frank conversation, case studies, and 1:1 working sessions.
Past Events
eTail East Boston Summit
Madan Bharadwaj, Lydia Pittman, and Andrew Huang on turning causal measurement into real go-to-market decisions. Watch the session recap.
Affiliate Summit Recap
Ian Yung and Madan Bharadwaj on measuring affiliate programs with causal attribution, MMM, and multipliers.
From Survey Data to Smarter Spend: A New Approach to Advanced Attribution.
A live webinar with M‑Squared and Fairing on turning post-purchase survey data into decision-ready multipliers for smarter spend.
Possible
M-Squared will be attending POSSIBLE 2026, a global gathering of marketing, media, and..
Industry Waves — Joia Beach, Miami
An invite-only gathering of marketing and analytics leaders at one of Miami's most beautiful waterfront spots, right before POSSIBLE.
AdExchanger Webinar - Causal Attribution Clinic
Dive into the full conversation below with M-Squared + AdExchanger.
eTail West - Palm Springs
M-Squared joined eTail West in Palm Springs, connecting with retail leaders and sharing bold ideas shaping the next era of eCommerce.
M-Squared Advanced Attribution Masterclass - LIVE From LA
M-Squared hosted a live advanced attribution masterclass in Los Angeles — an intensive crash course covering causal measurement methods and real-world applic...
M-Squared Collective - All-Inclusive LA
M-Squared brought together measurement leaders for an invite-only, all-inclusive dinner experience in Los Angeles.
ShopTalk Spring
Shoptalk Spring is where the future of retailgets real. 10,000+ trailblazers, 200+ game-changing..
eCom Edit: B2B — Retail Summits 2026
M-Squared will be attending eCom Edit: B2B,a leading summit bringing together B2BeCommerce..