Come raise a glass to causality, cocktails, and better marketing decisions.
AdWeek brings the biggest names, boldest ideas, and plenty of opinions. We’re bringing something a little more causal.
Join M‑Squared for a happy hour with drinks, bites, and good conversation about what’s really driving growth and how better measurement can lead to better marketing decisions.
No panels. No presentations. Just smart people, strong drinks, and a few conversations about what actually works.
Brands are reaching people in more places than at any point in the industry's history: creators, streaming, retail media, gaming, live cultural moments. The creative possibilities are real, and so are the audiences. What every marketing team is working out now is how all of those pieces add up to the growth the business is counting on.
This is a chance to step back, compare notes with people working on the same question, and talk about where measurement, attribution and budget decisions are heading next.
One measures what marketing actually changed. The other asks customers what brought them in. Fairing's survey data now feeds directly into M‑Squared's measurement, so between them they see the same question from both sides.
M‑Squared is a marketing measurement company. It combines marketing mix modeling, incrementality tests and geo studies so brands can report marketing results in the numbers finance uses: revenue, margin and contribution.
Fairing asks customers how they found you at the moment of purchase, then attributes revenue to the exact podcast, creator, CTV ad or channel behind the sale. Trusted by more than 3,000 ecommerce brands, including Skims, Bombas and Thorne.
Madan Bharadwaj, founder of M‑Squared, and Matt Bahr, founder of Fairing,
will both be there, along with a hand-picked group of brand marketers, agency leaders, media partners and the analysts who tell them what worked.
Madan has spent more than fifteen years on marketing attribution across four startups. He co-founded the incrementality testing company Measured and led product at Visual IQ, an early multi-touch attribution company, before starting M‑Squared in 2022. Connect on LinkedIn
Matt spent a decade running ecommerce and growth for brands before Fairing, which began in 2018 as a side project and became his full-time focus: a post-purchase survey platform built around one question: “How did you hear about us?” Connect on LinkedIn
Founder, M‑Squared
Founder, Fairing
Madan has spent more than fifteen years on marketing attribution across four startups. He co-founded the incrementality testing company Measured and led product at Visual IQ, an early multi-touch attribution company, before starting M‑Squared in 2022. Connect on LinkedIn
Matt spent a decade running ecommerce and growth for brands before Fairing, which began in 2018 as a side project and became his full-time focus: a post-purchase survey platform built around one question: “How did you hear about us?” Connect on LinkedIn
A good crowd. A great setting. A conversation worth staying for. Leave your details and we'll be in touch shortly. Invites go out as requests come in, so the sooner you ask, the better.
A few moments from gatherings M‑Squared has put on before, from panel sessions and case-study evenings to nights like this one.
