A clearer view of what drives growth. A stronger case for where the next dollar goes.
Every deck from the M-Squared Collective: Boston, plus the insights and conversations worth keeping.
Sessions, in order
5 SessionsKeynote
Speaker: Mark Fiske
Causal Attribution Foundations
Session lead: Katie Reed — CMO, Measurement leader | M‑Squared, Casper, Northwestern Mutual, Society6, Saatchi Art
Case study: The Perfect Jean and LaserAway
Session lead: Madan Bharadwaj
Speakers: Ovadia Labaton — DTC leader and entrepreneur | The Perfect Jean, Kidbox, Liquorbox, VC and PE roles
Paul Baumgarthuber — CMO, LaserAway | LaserAway and multiple digital marketing ventures
Invited lecture: How a performance marketing CMO executes data-driven creative innovation using causal attribution and AI
Speakers: Paul Baumgarthuber — CMO, LaserAway | LaserAway and multiple digital marketing ventures
Fireside chat: How would Hollywood solve for creative innovation?
Session lead: Madan Bharadwaj
Guest: Daniel Rosenberg — Hollywood producer | Inside Man, Kangaroo Island, Responsibility Island
Virginia Food Group: Geospatial case study
Session lead: Katie Reed
Coffee break
Case study: Cracking growth for Prenuvo using TV and natural experiments
Session lead: Madan Bharadwaj
Speakers: Chris Taylor — PE operating partner | Etrade, 1-800-Flowers, LeftLane Capital
Tim Silva — Media and agency leader | Mvnt Agency, Comcast, Golf Channel, Blisspoint
Case study: Pacifica Beauty
Session lead: Neil Desai — Growth Strategy & Marketing Analytics leader l M-Squared, Amazon, Asurion
Speakers: Jay Sung — Operating Partner and CMO l Brentwood Associates
Panel discussion: Combining intuition with data to make investment decisions
Moderator: Madan Bharadwaj
Panelists: Mark Fiske — PE operating partner | HIG Capital, Credit Karma, Gap, Ancestry
Stephanie Ting — Strategy executive | Constant Contact, Dolby, Nokia, AMD
Ian Yung — Growth marketing leader | Tonal, Parachute, Touch of Modern, The Black Tux
Melanie Kaufman — Analytics leader | Universal Ads, Roku, Adaptly
Take the next decision further.
Walk through your measurement program, your media mix, and where a causal insights program would move the decision.