Original thinking from M-Squared experts and members of the Collective on attribution, measurement, and decision-making in complex marketing environments.
Contributing experts
Madan Bharadwaj
Advanced Attribution Expert
Katie Reed
Fractional CMO, Consultant
Sable M.
Executive Leader in Marketing Analytics
Shivank Pant
Product Manager
Bharathi Kannamma
Data Science- COE Lead
Abdul Rahman
Product & Engineering Lead
Ken Sheehan
Geographic Information Systems Expert
Shriram Pradeep
Data Science- COE Lead
Perspectives
Guide to Data-Driven Digital Marketing Optimization
Madan Bharadwaj
Advanced Attribution Metrics: A Three-Step Guide to Data-Driven Digital Marketing Optimization
Madan Bharadwaj
Maximizing Revenue with Non-Brand Search Optimization
