Original thinking from M-Squared experts and members of the Collective on attribution, measurement, and decision-making in complex marketing environments.
Contributing experts
Madan Bharadwaj
Advanced Attribution Expert
Katie Reed
Fractional CMO, Consultant
Sable M.
Executive Leader in Marketing Analytics
Shivank Pant
Product Manager
Bharathi Kannamma
Data Science- COE Lead
Abdul Rahman
Product & Engineering Lead
Ken Sheehan
Geographic Information Systems Expert
Shriram Pradeep
Data Science- COE Lead
Perspectives
Managing profitable growth for a portfolio of brands: How Garden’s Alive is governing their media mix with advanced attribution
Abraham Kurien
Marketing Mix Modeling - A Modern Case Study: Beyond Meat
Keary Phillips
How effective is your investment in Facebook really, and how can you optimize spend?
Neil Desai
Incrementality testing unlocks upper funnel branding investments for Study.com
Liz Buderus
Marketing Mix Modeling: An Origin Story
Keary Phillips
Unlocking growth for a cosmetic brand
Shawn Grenald
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