From Survey Data to Smarter Spend: A New Approach to Advanced Attribution
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A practical session for marketing leaders.
Date & time
Jun 11, 2026
11:00 AM – 12:00 PM EST
Platform
Zoom Webinar
Link sent on register
Most marketing teams have more data than they know what to do with. The problem isn’t access. It’s that the signals they’re getting don’t add up to a clear decision.
This session shows how leading brands are using post-purchase survey data to uncover the true performance drivers behind their channels, and translate them into actionable budget decisions. We’ll walk through a practical framework for turning fragmented signals into clear, quantifiable multipliers that improve spend efficiency.
If you’re looking to move beyond directional attribution and into confident decision-making, this will be a focused, practical discussion.
Format: live + recorded, replay shared within 24 hours.
What we’ll cover.
What you’ll walk away with.
- A clear framework for using survey data in decision-making.
- A practical approach to identifying true performance drivers.
- A way to translate insights into budget allocation multipliers.
- A more grounded view of performance beyond attribution models.
Meet your speakers
What you get once it’s done.
Recording and key takeaways.
We’ll share the session recording and a digest of the key takeaways.
Optional working session.
Apply the framework to your data with a follow-up working session.
Methodology walkthrough.
Access to a walkthrough of the methodology used in the session.
Get to Know the Approach
Short clips from Madan and Matt’s past conversations on measurement, multipliers, and how leading brands make smarter spend decisions.
Secure your spot.
Join M‑Squared and Fairing for a practical session on turning survey signals into smarter spend decisions.