For Fairing customers

Turn your Fairing data into causal multipliers. Free for 30 days.

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About this trial

A 30-day trial for Fairing customers.

You already collect high-signal data from your customers. The free trial turns it into something you can act on: a dashboard that translates your post-purchase survey responses into causal multipliers by channel, so you can see what is actually driving performance and where the next budget dollar should go.

What it is. A dashboard that turns your post-purchase survey data into causal multipliers by channel.

Setup. About 48 hours after a short call to connect your data.

Cost. Free for 30 days, exclusive to Fairing customers.

What the trial shows you.

Your channel multipliers, built from your own post-purchase survey data.
Where attribution is over- or under-crediting your channels.
Decision-ready numbers you can take into a budget conversation.
A clearer view of what is actually driving performance.

What you’ll walk away with.

  • Your own dashboard, live for 30 days.
  • Channel-level multipliers calibrated to your data.
  • A reallocation view you can defend in a finance review.
  • A grounded read on performance beyond platform attribution.

Who you’ll work with.

Madan Bharadwaj

Founder and CEO of M‑Squared

Brings clarity to complex measurement challenges, translating data into decision frameworks that work at the executive level.

Matt Bahr

Co-Founder & CEO, Fairing

Builds the systems brands use to capture consumer signal at scale, turning post-purchase survey data into something teams can actually act on.

How it works

How the trial works.

01

Book your setup call.

Pick a 30-minute slot on Madan’s calendar.

02

We connect your data.

Shopify, Facebook, and Google, with your access. Your dashboard is live in about 48 hours.

03

Use it for 30 days.

See your channels through the causal multiplier lens and apply it to your next budget decision.

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Get to Know the Approach

Short clips from Madan and Matt’s past conversations on measurement, multipliers, and how leading brands make smarter spend decisions.

Secure your spot.

Join M‑Squared and Fairing for a practical session on turning survey signals into smarter spend decisions.