For marketing leaders
Find out where your attribution is steering your spend wrong.
A free 30-minute working session with Madan Bharadwaj to pressure-test how you measure marketing performance, and what a stronger approach looks like for your business.
About the session
What it is.
Most marketing teams have more data than they can trust. Platform-reported numbers over-credit some channels and
miss others, which makes the next budget decision harder than it should be. The Attribution Health Check is a focused
30-minute conversation to cut through that, built on M‑Squared’s causal measurement work.
At a glance.
30 minutes - A focused working session.
Free - Not a sales pitch.
1:1 with the founder - Madan Bharadwaj, M‑Squared.
Video call - Booked at a time that works for you.
The Health Check
What to expect from your 30 minutes.
What we will cover.
- How your channels are credited today, and where the numbers likely over- or under-count.
- What is actually driving new customers, versus what the platforms claim.
- A recommended measurement approach for a business like yours.
How it works.
- Book a 30-minute slot that works for you.
- Come with a rough picture of your channel mix and how you measure today, plus any measurement or budget question that is top of mind.
- Leave with a recommended path forward.
What you will leave with.
A clear, practical read on your current setup and a recommended path forward.