Q4 BFCM Geospatial Pilot

Q4 BFCM Geo Pilot · Limited slots available

Use geospatial targeting and measurement to add $250k to your Q4 forecast.

Run your Black Friday and Cyber Monday campaign as an incrementality test. You put in $50k. Publishers match your media. You get the sales lift, and the proof of what drove it.

See how the math works See if you qualify: book 15 minutes
US map of zip codes shaded by GTS score
How we find the zip codes

Every zip code in the country, scored for your next buyer

01Aggregate

Aggregate your first-party sales data by zip code.

02Index

Combine it with census data and identify the ten or so variables your customer base most over and under indexes for, out of hundreds.

03Score

Score every zip code in the country: overperforming, underperforming, or performing as expected.

What the data finds
5 to 10xhigher per-capita conversion in the top zip codes.
The offer

One campaign. One test. Matched media.

Most brands spread Q4 spend across every market. The biggest lift comes from a handful of zip codes. We find them, a publisher matches your media, and we measure what it drove.

How the math works

You invest$30k media plus $20k measurement
$50k
Publisher matchAd credits on your $30k media, 1:1 up to 1:3
+ $30k to $100k
Media in marketConcentrated in your highest-potential zip codes
$60k to $130k
Expected returnROAS we have seen with geospatial targeting
2 to 3x
Potential Q4 growthValidated against your unit economics on the call
$120k to $390k

What you get

  • Zip-level targeting built from census data and your first-party sales
  • Matched CTV, audio and local media live for Black Friday and Cyber Monday
  • An incrementality test with control markets, so you know what the media drove
  • A causal attribution dashboard, stood up in week one
  • An end-of-campaign report with incrementality multipliers you can use in 2027 planning
  • A January roadmap for what to scale next
Participating publishers

Your media, matched

Pick the publisher that fits your audience. We handle the match.

Match up to

$100k

1:1 match

Match up to

$30k

1:1 match

Match up to

$25k

1:1 match

Match up to

$25k

1:1 match

Match up to

$25k

1:1 match

Match up to

$100k

1:3 match

And others

More publishers are joining. Ask on your call.

Match caps and ratios vary by publisher and are subject to publisher approval.

Results

What geo-targeted campaigns have delivered

Virginia Food Group · CTV

+33%

Revenue lift from a publisher-matched CTV test in geospatially flagged zips. New customers lifted 98%.

Read the case study

LaserAway · Meta reach and frequency

+28%

Revenue lift across test-market zips in a 30-day Q4 flight. Zip-level activation ranked #2 in ROAS across their media mix.

Read the case study

Health and wellness DTC · Meta and Google

$650 → <$400

First-time CPA within 4 weeks of layering scored zip codes onto existing Meta and Google campaigns.

Read the case study
What you get

Everything you need to run it and read it.

Zip-level targeting.

Built from census data and your own sales by zip code.

Matched media for BFCM.

Your ads and the matched credits, live for Black Friday and Cyber Monday.

A test with control markets.

Some zips get your ads, some do not. The difference is what the ads caused.

Dashboard in week one.

A causal attribution dashboard, live from the first week.

End-of-campaign report.

What each channel added, with multipliers you can plan from.

A January roadmap.

What to scale in 2027, based on what the test showed.

The plan

Sign this week. Live before Black Friday. Answers by January.

  1. Day 1

    Qualify and sign

    15-minute fit call, then a one-page SOW. Your slot is held.

    Book 15 minutes
  2. Week 1

    Data and dashboards

    Data feeds set up. Causal attribution dashboard goes live.

  3. Week 1

    Zip-level targeting and test design

    We score every zip code, pick test and control markets.

  4. Week 2

    Campaign launches

    Matched media goes live in your top zip codes.

  5. Nov 15 to 30

    BFCM flight

    Black Friday through Cyber Monday. Mid-flight check-in on delivery.

  6. December

    Read and report

    Lift read and end-of-campaign report with incrementality multipliers.

  7. January

    Roadmap for 2027

    Budget guidance and a plan for what to test next.

Limited launch slots

Find out if you qualify. Grab your launch slot.

Slots are limited so every pilot can launch before Black Friday. A 15-minute call tells you if this fits your Q4.

See if you qualify: book 15 minutes

You're a fit if you can

  • Commit $50k this quarter
  • Share sales by zip code
  • Sign in time to launch before Black Friday

What happens on the call

  1. 1We confirm your fit.
  2. 2We size the opportunity against your numbers.
  3. 3You get a one-page scope of work.

Limited Q4 launch slots

Book 15 minutes