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Meet brand leaders. Build the case for their next media investment.
Join CMOs and senior marketing leaders in Palm Springs before eTail West. Hear what they’re trying to grow, introduce the audiences your media can reach, and explore a test together. Hosted brand meetings and publisher credit offers give you a practical way to start the conversation, with M-Squared supporting test design and measurement.
The publisher opportunity
Start with a brand’s growth question.
Make the connection between the audience you reach, the investment a brand is considering, and the evidence that could earn its next media dollar.
Meet the people choosing where to invest.
- Connect with CMOs and senior marketing leaders.
- Discuss their growth priorities and channel choices.
Make time for focused brand conversations.
- Join hosted, 15-minute one-on-one meetings.
- Explore where your audience and media fit a brand’s objectives.
Put your credit offer behind a new test.
- Help eligible M-Squared clients explore a new media opportunity.
- Discuss a credit offer and matching terms that support the test.
Understand what earns the next media dollar.
- Hear how brands evaluate growth and incremental performance.
- Learn what makes the case for continued investment.
Bring your audience. Meet your next brand partners.
Share the media opportunity you want brands to consider and the credit offer you can support. We’ll work through the offer and meeting arrangements with you before the event.
Before the Collective
Agree on the offer.
Discuss your inventory, credit cap, matching ratio, and campaign requirements with M-Squared. Identify the brands and categories you would like to meet.
In Palm Springs
Find the right brand fit.
Use hosted conversations to understand a brand’s objectives, audience, and next investment question. Work through where your media could help.
After the introduction
Define the test together.
For a suitable brand-publisher fit, agree on the investment question and next steps. M-Squared will deliver on a test design and measurement plan.
Participating publishers and matching offers.
These advertising credit programs are currently available to eligible M-Squared clients.
M-Squared helps brands select publishers to fit their objectives and designs an incrementality test to measure the results.
Brands and partners joining us in Palm Springs.
Publishers
Keep the conversation going.
The workshop gives you shared examples to talk about. Continue those conversations over coffee and during the evening gathering with brand leaders, council members, and the M-Squared team.
Hear what brands need to learn before committing to a new channel. Ask the follow-up question and get to know the people behind the investment decisions.
An afternoon of growth ideas, case studies, and conversation.
Hear how brands assess growth opportunities, then meet them in hosted one-on-one conversations. The Sunday workshop runs 12:30-4:30 pm, followed by networking, publisher meetings, and an evening gathering.
Day 1 · Sunday, February 21
12:00 pm
Arrival and registration
Check in before the workshop begins at 12:30 pm.
Workshop · 12:30-4:30 pm
12:30-12:40 pm
Welcome to the Collective
A look at the questions shaping the afternoon and how to put the sessions to work for your business.
Madan Bharadwaj
Track 1 · 12:40-2:15 pm
Growth playbooks
Senior leaders share the decisions, evidence, and lessons behind their growth strategies, including how they are putting AI to work.
For CMOs and senior marketing leaders
12:40-1:10 pm
Prenuvo case study
Prenuvo: Proving which media could grow bookings
See how Prenuvo used geo tests and natural experiments to compare CTV, linear TV, and digital audio, assess the cost of additional bookings, and decide where to invest next.
Chris Taylor and Madan Bharadwaj
1:10-1:40 pm
LaserAway case study
LaserAway: Connecting brand, creative, and AI to growth
Explore how LaserAway connects consumer insight, creative development, causal attribution, and AI to guide marketing investment.
Paul Baumgarthuber
1:40-2:15 pm
Leadership panel
How do you drive growth when the business is under pressure?
Compare approaches to finding demand, choosing what to protect, and improving performance when the business needs more from its marketing budget.
Scott Braun and Ian Yung, moderated by Katie Reed
2:15-2:30 pm
Coffee and conversation
Compare notes and meet the people behind the cases.
Track 2 · 2:30-4:10 pm
Advanced measurement
Explore MMM, AI, and advanced analytics to improve creative, audience targeting, and investment decisions.
For measurement, analytics, and marketing practitioners
2:30-3:00 pm
Measurement workshop
What should you expect from an MMM?
Work through model assumptions, validation, and the questions to ask before using an MMM to make your next budget decision.
Madan Bharadwaj
3:00-3:35 pm
Technical deep dive
How can AI and advanced analytics improve creative and audience targeting?
Explore how AI and M-Squared’s proprietary analytical techniques inform creative choices and audience targeting. Discuss what the evidence supports and how to apply it.
Katie Reed and Ken Sheehan
3:35-4:10 pm
Pacifica Beauty case study
Pacifica Beauty: Finding the right Amazon budget for every product
See how Pacifica Beauty used product-level MMM to decide where to cut, hold, or increase Amazon ad spend, and identify a modeled opportunity for more revenue with the same budget.
Jay Sung and Madan Bharadwaj
4:10-4:30 pm
Ask the CMO Advisory Council
Bring the questions raised by the afternoon’s cases and measurement discussions.
4:30-5:00 pm
Networking break with refreshments
Compare notes from the workshop and connect with CMOs, senior marketers, and publisher partners.
5:00-6:15 pm
Hosted one-on-one meetings
Meet attending brand leaders in back-to-back, 15-minute conversations. Discuss their objectives, the audiences your media reaches, and whether a credit-supported test could fit. Meeting arrangements are coordinated before the event.
View meeting blocks
7:00 pm
A fun night out
Evening plans to be announced.
Marketing leaders and specialist expertise, together.
Meet the CMOs, operators, and measurement experts bringing different perspectives to your next growth challenge.
Let’s discuss your participation.
Tell us about your media, the brands you would like to meet, and the offer you want to discuss. We’ll follow up about participation and meeting arrangements.