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Build your next growth playbook and access up to $100k in publisher ad credits.
Come spend an afternoon with CMOs and senior marketing leaders before heading to eTail West, as they share growth playbooks, practical uses of AI, and transformational insights. Hear the stories behind their decisions and ask the questions that matter to your business.
The Collective experience
Why come to the Collective?
Learn growth playbooks you can apply to your business.
- CMO case studies on common growth challenges.
- AI and advanced analytics to uncover new opportunities.
Network with leaders from established brands.
- Compare notes with CMOs and senior marketers.
- Build connections that continue after eTail West.
Your 2027 growth plan starts in Palm Springs.
- Get one-on-ones with CMOs and a QBR with your M-Squared team.
- Bring your team, with space to run your own offsite.
Access up to $100k in publisher ad credits.
- Explore offers across participating publishers.
Access up to $100,000 in publisher ad credits
Explore publisher programs available to eligible M-Squared clients. M-Squared helps you select the right publishers to fit your objectives and designs an incrementality test to measure the results.
Brands and partners joining us in Palm Springs.
Publishers
An afternoon of growth ideas, case studies, and conversation.
Join the Sunday workshop from 12:30-4:30 pm, followed by networking, hosted publisher meetings, and a night out together. M-Squared clients can continue with QBRs and additional one-on-one meetings on Monday.
Day 1 · Sunday, February 21
12:00 pm
Arrival and registration
Check in before the workshop begins at 12:30 pm.
Workshop · 12:30-4:30 pm
12:30-12:40 pm
Welcome to the Collective
A look at the questions shaping the afternoon and how to put the sessions to work for your business.
Madan Bharadwaj
Track 1 · 12:40-2:15 pm
Growth playbooks
Senior leaders share the decisions, evidence, and lessons behind their growth strategies, including how they are putting AI to work.
For CMOs and senior marketing leaders
12:40-1:10 pm
Prenuvo case study
Prenuvo: Proving which media could grow bookings
See how Prenuvo used geo tests and natural experiments to compare CTV, linear TV, and digital audio, assess the cost of additional bookings, and decide where to invest next.
Chris Taylor and Madan Bharadwaj
1:10-1:40 pm
LaserAway case study
LaserAway: Connecting brand, creative, and AI to growth
Explore how LaserAway connects consumer insight, creative development, causal attribution, and AI to guide marketing investment.
Paul Baumgarthuber
1:40-2:15 pm
Leadership panel
How do you drive growth when the business is under pressure?
Compare approaches to finding demand, choosing what to protect, and improving performance when the business needs more from its marketing budget.
Scott Braun and Ian Yung, moderated by Katie Reed
2:15-2:30 pm
Coffee and conversation
Compare notes and meet the people behind the cases.
Track 2 · 2:30-4:10 pm
Advanced measurement
Explore MMM, AI, and advanced analytics to improve creative, audience targeting, and investment decisions.
For measurement, analytics, and marketing practitioners
2:30-3:00 pm
Measurement workshop
What should you expect from an MMM?
Work through model assumptions, validation, and the questions to ask before using an MMM to make your next budget decision.
Madan Bharadwaj
3:00-3:35 pm
Technical deep dive
How can AI and advanced analytics improve creative and audience targeting?
Explore how AI and M-Squared’s proprietary analytical techniques inform creative choices and audience targeting. Discuss what the evidence supports and how to apply it.
Katie Reed and Ken Sheehan
3:35-4:10 pm
Pacifica Beauty case study
Pacifica Beauty: Finding the right Amazon budget for every product
See how Pacifica Beauty used product-level MMM to decide where to cut, hold, or increase Amazon ad spend, and identify a modeled opportunity for more revenue with the same budget.
Jay Sung and Madan Bharadwaj
4:10-4:30 pm
Ask the CMO Advisory Council
Bring the questions raised by the afternoon’s cases and measurement discussions.
4:30-5:00 pm
Networking break with refreshments
Compare notes from the workshop and connect with CMOs, senior marketers, and publisher partners.
5:00-6:15 pm
Hosted one-on-one meetings
Talk through your objectives with participating publishers in meetings arranged in advance. Let us know you’re interested when you register.
View meeting blocks
7:00 pm
A fun night out
Evening plans to be announced.
Day 2 · Monday, February 22
Your business challenges. A personalized growth plan.
Continue the conversation alongside eTail West. Sessions are by appointment and can also be arranged at other times during the Collective.
Private council advising
Bring a business challenge to a one-on-one session. Work with a council member on your options and a personalized plan.
QBRs and roadmap planning
Review the quarter in person with your M-Squared team. Discuss what the measurement shows and what it means for your next investment.
Additional publisher meetings
Arrange more time with participating publishers to discuss audiences, objectives, and media opportunities.
Space for offsite work
Use dedicated space to discuss priorities with your team and put the Collective’s ideas to work.
Marketing leaders and specialist expertise, together.
Meet the CMOs, operators, and measurement experts bringing different perspectives to your next growth challenge.
Keep the conversation going.
The most useful question often comes after the case ends. How did you get finance comfortable with that investment? What did you try first? What would you do differently?
Over coffee and a fun night out, continue the discussion with CMOs, marketing VPs, and measurement practitioners. Share what you’re working through and hear how others have approached it.
Join us in Palm Springs.
Enter the code from your personal invitation and complete your details to confirm your place.