Before the panels start and the schedule takes over, we're bringing together a small group of marketing and analytics leaders at Joia Beach, one of Miami's most beautiful waterfront spots.
With the ocean in view, eat good food, and have the kind of conversation that sets the tone for everything that follows.
No agenda. No presentations. Just a relaxed lunch and the chance to meet the people you'll want to know all week.
Teams are moving beyond channel metrics toward more finance-aligned ways of thinking about performance. The tools are there. The data is there. But the path is still messy for most teams.
This is a chance to step back, compare notes, and talk about what is actually working in measurement, attribution and budget decisions, with people who are navigating the same thing.
M‑Squared is a marketing measurement and incrementality platform built for marketers who want to understand what's actually driving results.
Campfire is a media consultancy that believes great work starts with the right relationships — they've brought that same ethos to this lunch: get the right people in a room, and let the rest happen naturally.
Founder of M‑Squared and one of the most recognised voices in marketing measurement, Madan Bharadwaj will be at Joia Beach on Sunday.
"A lot of the conversations we've been having lately point to the same thing: teams are moving beyond channel metrics toward more finance-aligned ways of thinking about performance. I'd love to hear how you're measuring success, making budget decisions, and where things still break down."
A small group. A great setting. A conversation worth having. Fill in your details and we'll confirm your spot shortly. Invites go out on a rolling basis, so the sooner you apply, the better.