M-Squared works best with brands that are actively investing in paid media and want clearer answers on performance. This typically includes ecommerce, retail, fashion, and consumer brands spending across multiple channels (Meta, Google, TikTok, marketplaces, offline, or retail media). If you’re asking “What should we invest in next?” or “Is this channel actually driving growth?” — this is built for you.

Most projects run between 6–12 weeks, depending on scope and data availability. Attribution audits and diagnostic work can be completed faster, while Marketing Mix Modeling and incrementality programs run over a longer period to ensure statistically sound results. Timelines are confirmed upfront before any work begins.

Yes — secure access to relevant performance, media, and revenue data is required to deliver accurate insights. M-Squared works closely with your team to define exactly what’s needed and ensures data is handled securely and responsibly. We only request access that directly supports decision-grade analysis.

Pricing depends on the service and level of complexity, but projects typically start from mid-five figures. Every engagement is scoped based on business objectives, data maturity, and the decisions you need to make. A clear proposal and expected outcomes are shared before moving forward.