M‑Squared Collective

Leave Boston
with five new clients.

You are not here to sponsor a conference. You are here because there are five publisher seats reserved for this workshop. The brands sitting across from you are sophisticated operators who are looking beyond Meta and Google for their growth. They have a M‑Squared designed, internally approved, geo incrementality test ready to go, with a slot open for new channels. No cold pitches. No spec decks. A room where deals happen because the conditions are set up for success.

Date September 09– September 10, 2026

Venue Sheraton Boston

This is a small, invite-only gathering.
Submit your request to join us.

Request an Invite

The idea

The room your BD team has been trying to get into.

CMOs are cautious about channels that are not Meta or Google. The CFO is watching, and a bad media investment can cost a marketer their credibility, sometimes their job. For a publisher, that caution means BD cycles that drag for months with low probability of success. And even when a brand does invest, keeping their commitment is hard, because proving business outcomes is hard.

This workshop skips that. M‑Squared pre-qualifies 10 to 20 brands already open to testing non-Google, non-Meta channels inside a proper causal measurement framework. You arrive with $250k in pre-approved ad credits. The brands arrive knowing how to run an incrementality test and what a real result looks like. September 10th afternoon is structured matchmaking: short, direct conversations to figure out who wants to work together. By end of day, you walk out with four to five new clients in market right now.

Trusted by category-defining brands and operators

What you will leave with

What this day gives you.

4-5 qualified new clients

Not conference leads who ghost you. Brands that have agreed to run a test and have the credits to fund it.

$250k in credits deployed

Pre-approved before the workshop starts, so there is no approval cycle to wait on.

M‑Squared as the measurement layer

Every test runs through M‑Squared's incrementality framework, so results are defensible and the client relationship deepens.

A room that remembers you

The brands here are sophisticated. One good test leads to a real budget conversation.

Clearer understanding of how brands evaluate you

Be part of the most elevated conversion on how brands evaluate marketing performance. Understand how they look beyond platform-reported attribution.

Two Summer days in Boston

Wed, Sep 09 — Evening

The fun part.

Meet downtown Boston at 5:00 pm for a dinner on the water. Relaxed, social, and a chance to meet the people you will want to know.

Thu, Sep 10 — Morning

The deep dive.

A half-day workshop at the Sheraton Boston. A short primer to set a shared language, then client case studies and panels, a conversation on how marketing and finance defend budget together, and a session on where AI fits in measurement. Lunch provided.

Thu, Sep 10 — Afternoon

1:1 sessions.

Working session on your own numbers with theM‑Squaredteam. 1:1 meetings with peers, advising CMOs, publisher and agency partners.

Primer 15 mins

Causal Attribution Foundations

Case study 30 mins (10 + 10 + 10)

The Perfect Jean, Laseraway

Ovadia Labaton — DTC Leader & Entrepreneur | The Perfect Jean, Kidbox, Liquorbox, VC/PE roles

Paul Baumgarthuber — CMO, Laseraway | Many ventures in digital marketing

Invited lecture 25 mins (15 + 10)

How a performance-marketing CMO executes data-driven creative innovation using causal attribution and AI

Paul Baumgarthuber — CMO, Laseraway | Many ventures in digital marketing

Fireside chat 30 mins (20 + 10)

How would Hollywood solve for creative innovation

Daniel Rosenberg — Hollywood Producer | Inside Man, Kangaroo Island, Responsibility Island

Case study 30 mins (20 + 10)

Cracking growth for Prenuvo using TV and natural experiments

Chris Taylor — PE Operating Partner | Etrade, 1-800-Flowers, Left Lane Capital

Scott Termini — Agency leader | Mynt, The Remnant agency, OptiConversion

Panel 30 mins

Unlocking upper funnel performance for CMOs

Suchit Majmudar — Agency & Marketing Leader | iBotta, Caribou Coffee

Greg Lieber — Media leader | Comcast, Snap, Twitter, VaynerMedia

Greg Glenday — Media leader | Acast, iHeart Media, Lightbox OOH, Undertone

Ian Yung — Growth Marketing Leader | Tonal, Parachute, Touch of Modern, The Black Tux

Case study 30 mins (20 + 10)

How Garden's Alive is using geospatial analysis and causal attribution to drive accountability and growth

J.P. Kinerk — Marketing leader | Garden's Alive, Curiosity Advertising

Katie Reed — CMO, Measurement leader | Casper, M‑Squared, Society6, Saatchi Art, Northwestern Mutual

Ken Sheehan — Geographic Information Systems Expert | US Geological Survey, University of New Hampshire, West Virginia University

Panel 30 mins

Combining intuition with data to make investment decisions

Jay Sung — PE Operating Partner, CMO | Brentwood Associates, Proactiv, Guthy Renker

Mark Fiske — PE Operating Partner | HIG Capital, Credit Karma, Gap, Ancestry

Timothy Surowiecki — CMO | Sono Bello, Horizon Media, Citigroup, Forbes

Scott Braun — CMO | P&G, Gillette, VistaPrint, SimpliSafe, Drizly, Tovala

Ariff Quli — Revenue leader | Yelp, CNET, Outbrain, CDW

Chris Marine — Agency leader | Campfire, Cox, Sinclair

Please note: Exact location details are shared by email after your request is approved.

Request an Invite

Your host

M‑Squared is a finance-grade marketing measurement and incrementality partner, built for marketers who want to understand what is actually driving results. The M‑Squared Collective: Boston is hosted solely by M‑Squared.

Founder of M‑Squared and one of the most recognized voices in marketing measurement, Madan Bharadwaj hosts the Collective in Boston.

"We are in the age of outcomes. There is roughly $1 trillion in global marketing spend. Holding all of it accountable to results will be the most significant transformation of marketing since the post-war economic boom of the 1950s."

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Speakers

The people doing the work, on the record.

Top client brands and operators sharing how they put causal measurement to work. Announced on a rolling basis.

Katie Reed

CMO, Measurement leader | Casper, M-Squared, Society6, Saatchi Art, Northwestern Mutual

Paul Baumgarthuber

CMO | Laseraway, Many ventures in digital marketing

Daniel Rosenberg

Hollywood Producer | Inside Man, Kangaroo Island, Responsibility Island

Ian Yung

Growth Marketing Leader | Tonal, Parachute, Touch of Modern

Ariff Quli

Revenue leader | Yelp, CNET, Outbrain, CDW

Timothy Surowiecki

CMO | Sono Bello, Horizon Media, Citigroup, Forbes

John Patrick Kinerk

Marketing leader | Garden's Alive, Curiosity Advertising

Jay Sung

PE Operating Partner, CMO | Brentwood Associates, Proactive

Scott Braun

CMO | P&G, Gillette, VistaPrint, SimpliSafe, Drizly, Tovala

Greg Glenday

Media leader | Acast, iHeart Media, Lightbox OOH, Undertone

Greg Lieber

Media leader | Comcast, Snap, Twitter, VaynerMedia

Ovadia Labaton

DTC Leader & Entrepreneur | The Perfect Jean, Kidbox, Liquorbox

Scott Termini

Agency leader | Mynt, The Remnant agency, OptiConversion

Ken Sheehan

Geographic Information Systems Expert | GIS Entrepreneur

Chris Taylor

PE operating Partner | Etrade, 1-800-Flowers, LeftLane Capital

Suchit Majmudar

Chief Revenue Officer | Mynt Agency

Who is in the room

Built for people accountable for decisions, not dashboards.

CMOs and senior marketers, accountable for where budget goes and how it is defended.
Measurement and analytics leaders translating attribution complexity into action.
Finance leaders partnering with marketing on investment and ROI.
Agency and brand leaders proving impact and winning on strategy.
Founders and operators driving growth efficiency.

Request an invitation

Tell us a little about you and we will confirm your spot.

This is an exclusive, invite-only gathering. Tell us a little about you and we will confirm your spot. To keep the room right, we ask for your company and title, and invites go out on a rolling basis, so the sooner you apply the better.

Leave Bostonwith five new clients.