The M‑Squared Collective comes to Boston, built to be two things at once: genuinely enjoyable and genuinely useful. A relaxed evening to meet the room, then a morning with the brands and operators proving what actually drives growth, with real case studies, a candid conversation between marketing and finance, and a clear-eyed look at where AI helps.
This is a small, invite-only gathering.
Submit your request to join us.
See what is actually driving your results, beyond platform-reported numbers.
A sharper way to defend budget decisions to finance, in language both sides trust.
How peers are making and proving their marketing investment calls.
Where AI helps in measurement, and where human judgment still owns the decision.
Working session on your own numbers with the M‑Squared team. 1:1 meetings with peers, advising CMOs, publisher and agency partners.
Rhodes Wharf at 5:00pm for a ferry ride to Hingham for drinks and dinner around 6:00pm. Relaxed, social, and a chance to meet the people you will want to know.
A half-day workshop at the Sheraton Boston. A short primer to set a shared language, then client case studies and panels, a conversation on how marketing and finance defend budget together, and a session on where AI fits in measurement. Refreshments provided.
Working session on your own numbers with theM‑Squaredteam. 1:1 meetings with peers, advising CMOs, publisher and agency partners.
Ovadia Labaton — DTC Leader & Entrepreneur | The Perfect Jean, Kidbox, Liquorbox, VC/PE roles
Paul Baumgarthuber — CMO, Laseraway | Many ventures in digital marketing
Paul Baumgarthuber — CMO, Laseraway | Many ventures in digital marketing
Daniel Rosenberg — Hollywood Producer | Inside Man, Kangaroo Island, Responsibility Island
Chris Taylor — PE Operating Partner | Etrade, 1-800-Flowers, Left Lane Capital
Scott Termini — Agency leader | Mynt, The Remnant agency, OptiConversion
Suchit Majmudar — Agency & Marketing Leader | iBotta, Caribou Coffee
Greg Lieber — Media leader | Comcast, Snap, Twitter, VaynerMedia
Greg Glenday — Media leader | Acast, iHeart Media, Lightbox OOH, Undertone
Ian Yung — Growth Marketing Leader | Tonal, Parachute, Touch of Modern, The Black Tux
J.P. Kinerk — Marketing leader | Garden's Alive, Curiosity Advertising
Katie Reed — CMO, Measurement leader | Casper, M‑Squared, Society6, Saatchi Art, Northwestern Mutual
Ken Sheehan — Geographic Information Systems Expert | US Geological Survey, University of New Hampshire, West Virginia University
Jay Sung — PE Operating Partner, CMO | Brentwood Associates, Proactiv, Guthy Renker
Mark Fiske — PE Operating Partner | HIG Capital, Credit Karma, Gap, Ancestry
Timothy Surowiecki — CMO | Sono Bello, Horizon Media, Citigroup, Forbes
Scott Braun — CMO | P&G, Gillette, VistaPrint, SimpliSafe, Drizly, Tovala
Ariff Quli — Revenue leader | Yelp, CNET, Outbrain, CDW
Chris Marine — Agency leader | Campfire, Cox, Sinclair
M‑Squared is a finance-grade marketing measurement and incrementality partner, built for marketers who want to understand what is actually driving results. The M‑Squared Collective: Boston is hosted solely by M‑Squared.
Founder of M‑Squared and one of the most recognized voices in marketing measurement, Madan Bharadwaj hosts the Collective in Boston.
"We are in the age of outcomes. There is roughly $1 trillion in global marketing spend. Holding all of it accountable to results will be the most significant transformation of marketing since the post-war economic boom of the 1950s."
Top client brands and operators sharing how they put causal measurement to work. Announced on a rolling basis.
CMOs and senior marketers, accountable for where budget goes and how it is defended.
Measurement and analytics leaders translating attribution complexity into action.
Finance leaders partnering with marketing on investment and ROI.
Agency and brand leaders proving impact and winning on strategy.
Founders and operators driving growth efficiency.
This is an exclusive, invite-only gathering. Tell us a little about you and we will confirm your spot. To keep the room right, we ask for your company and title, and invites go out on a rolling basis, so the sooner you apply the better.
