01Aggregate
Aggregate your first-party sales data by zip code.
Q4 BFCM Geo Pilot · Limited slots available
Q4 BFCM Geo Pilot Limited slots available
Use geospatial targeting and measurement to add $250k to your Q4 forecast.
Run your Black Friday and Cyber Monday campaign as an incrementality test. You put in $50k. Publishers match your media. You get the sales lift, and the proof of what drove it.
Every zip code in the country, scored
for your next buyer
02Index
Combine it with census data and identify the ten or so variables your customer base most over and under indexes for, out of hundreds.
03Score
Score every zip code in the country: overperforming, underperforming, or performing as expected.
What the data finds
5 to 10x
higher per-capita conversion in the top zip codes.
The offer
One campaign. One test. Matched media.
Most brands spread Q4 spend across every market. The biggest lift comes from a handful of zip codes. We find them, a publisher matches your media, and we measure what it drove.
How the math works
You invest$30k media + $20k measurement
$50k
Publisher matchAd credits on your $30k media, 1:1 up to 1:3
+ $30k to $100k
Media in marketConcentrated in your highest-potential zip codes
$60k to $130k
Expected returnROAS we have seen with geospatial targeting
2 to 3x
Potential Q4 growthValidated against your unit economics on the call
$120k to $390k
What you get
Participating publishers
Your media, matched
Pick the publisher that fits your audience. We handle the match.
Match up to
$100k
1:1 match
Match up to
$30k
1:1 match
Match up to
$25k
1:1 match
Match up to
$25k
1:1 match
Match up to
$25k
1:1 match
Match up to
$100k
1:3 match
And others
More publishers are joining. Ask on your call.
Match caps and ratios vary by publisher and are subject to publisher approval.
Results
What geo-targeted campaigns have delivered
Revenue lift from a publisher-matched CTV test in geospatially flagged zips. New customers lifted 98%.
Revenue lift across test-market zips in a 30-day Q4 flight. Zip-level activation ranked #2 in ROAS across their media mix.
First-time CPA within 4 weeks of layering scored zip codes onto existing Meta and Google campaigns.
What you get
Everything you need to run it and read it.
Zip-level targeting.
Built from census data and your own sales by zip code.
Matched media for BFCM.
Your ads and the matched credits, live for Black Friday and Cyber Monday.
A test with control markets.
Some zips get your ads, some do not. The difference is what the ads caused.
Dashboard in week one.
A causal attribution dashboard, live from the first week.
End-of-campaign report.
What each channel added, with multipliers you can plan from.
A January roadmap.
What to scale in 2027, based on what the test showed.
The plan
Sign this week. Live before Black Friday. Answers by January.
1
DAY 1
2
WEEK 1
Data and dashboards
Data feeds set up. Causal attribution dashboard goes live.
3
WEEK 1
Zip-level targeting and test design
We score every zip code and pick, test and control markets.
4
WEEK 2
Campaign launches
Matched media goes live in your top zip codes.
5
NOV 15 TO 30
BFCM flight
Black Friday through Cyber Monday. Mid-flight check-in on delivery.
6
DECEMBER
Read and report
Lift read and end-of-campaign report with incrementality multipliers.
7
JANUARY
Roadmap for 2027
Budget guidance and a plan for what to test next.
Limited launch slots
Find out if you qualify. Grab your launch slot.
Slots are limited so every pilot can launch before Black Friday. A 15-minute call tells you if this fits your Q4.
You're a fit if you can
- Commit $50k this quarter
- Share sales by zip code
- Sign in time to launch before Black Friday
What happens on the call
- We confirm your fit.
- We size the opportunity against your numbers.
- You get a one-page scope of work.