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How Dr. Scholl's Used MMM to Uncover Millions in Hidden Opportunity

Dr. Scholl's, a global leader in foot care with over $600M in retail sales, lacked clarity on what media was actually driving growth across brick-and-mortar, Amazon, and D2Cchannels.

Analytics Dashboard showing Platform Reported vs MMM-Adjusted Contribution and Channel Attribution Flow
How HorsePower Brands Used MAF to Unlock Franchise Growth and Triple Corporate Marketing ROI

How HorsePower Brands Used MAF to Unlock Franchise Growth and Triple Corporate Marketing ROI

HorsePower Brands operates a portfolio of home-services franchises, balancingcorporate growth goals with franchise-level economics.

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