How PowerHeal Used AI Qual Studies to De- Risk a $500K Sponsorship
PowerHeal, an advanced wound care brand, was approached with a high-visibility sponsorship opportunity targeting a new audience. Before committing, the team needed to know: Would customers see this as credible or completely off-brand?
PowerHeal, an advanced wound care brand, was approached with a high-visibility sponsorship opportunity targeting a new audience. Before committing, the team needed to know: Would customers see this as credible or completely off-brand?
Our Approach
M-Squared deployed AI-powered qualitative research to capture consumer sentiment at scale:
- Conversational surveys profiled consumers matching the sponsorship demographic
- Open-ended questions gathered feedback on perceived brand fit, relevance, and impact on purchase intent
- Real-time sentiment analysis identified themes around trust, authenticity, and alignment
- Integrated with quantitative forecasting to project revenue and brand equity impact
The Results
- Consumers expressed strong enthusiasm, describing the sponsorship as a natural alignment that enhanced trust
- Sentiment analysis revealed the partnership increased purchase intent and positioned PowerHeal as innovative and credible
- Qualitative validation combined with quantitative forecasts confirmed the sponsorship as a high-value growth lever
PowerHeal moved forward with confidence, knowing the decision aligned with customer perception. What could have been a risky brand bet became a validated strategic move, grounded in real customer insight.
