https://m-squared.com/blogs/attribution-today/validating-mmm-models-a-multi-faceted-approach-and-regression-models 2026-05-01T03:14:57-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Marketing_Mix_Modeling_Theory_Practice_-_Part_1_2_3_20cf36b9-ffad-4d5b-ad30-3c2e791d9f18.png?v=1777619697 Marketing Mix Modeling Theory & Practice - Part 1 https://m-squared.com/blogs/attribution-today/mmm-is-a-causal-inference-problem 2026-05-01T03:15:12-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Marketing_Mix_Modeling_Theory_Practice_-_Part_1_2_3_bbfe3c6e-42d6-4e52-9356-4f6eb02beb58.png?v=1777619712 Marketing Mix Modeling Theory & Practice - Part 2 https://m-squared.com/blogs/attribution-today/marketing-mix-modeling-theory-practice-part-3 2026-05-01T03:15:30-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Marketing_Mix_Modeling_Theory_Practice_-_Part_1_2_3.png?v=1777619730 Marketing Mix Modeling Theory & Practice - Part 3 https://m-squared.com/blogs/attribution-today/classroom-marketing-mix-modeling-exercises 2026-05-01T03:15:44-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Classroom_Marketing_Mix_Modeling_Exercises.png?v=1777619744 Classroom Marketing Mix Modeling Exercises https://m-squared.com/blogs/attribution-today/scaling-facebook-prospecting-campaigns 2026-05-01T03:15:58-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Unlocking_Growth_-_Scaling_Facebook_Prospecting_Campaigns.png?v=1777619758 Unlocking Growth: Scaling Facebook Prospecting Campaigns Facebook Prospecting Campaigns https://m-squared.com/blogs/attribution-today/maximizing-revenue-with-non-brand-search-optimization 2026-05-01T03:16:10-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Maximizing_Revenue_with_Non-Brand_Search_Optimization.png?v=1777619770 Maximizing Revenue with Non-Brand Search Optimization https://m-squared.com/blogs/attribution-today/you-have-your-attribution-multipliers-what-s-next 2026-05-01T03:17:34-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/You_have_your_attribution_multipliers_-_what_s_next_ae288ebe-b4cb-41b9-9b79-58a8631ebbaa.png?v=1777619854 You have your attribution multipliers: what’s next? You have your attribution multipliers: what’s next? https://m-squared.com/blogs/attribution-today/advanced-attribution-metrics-a-three-step-guide-to-data-driven-digital-marketing-optimization 2026-05-01T03:16:25-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Advanced_Attribution_Metrics_-_A_Three-Step_Guide_to_Data-Driven_Digital_Marketing_Optimization.png?v=1777619785 Advanced Attribution Metrics: A Three-Step Guide to Data-Driven Digital Marketing Optimization https://m-squared.com/blogs/attribution-today/guide-to-data-driven-digital-marketing-optimization 2026-05-01T03:16:41-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Guide_to_Data-Driven_Digital_Marketing_Optimization.png?v=1777619801 Guide to Data-Driven Digital Marketing Optimization https://m-squared.com/blogs/attribution-today/crafting-digital-campaigns-with-advanced-attribution-strategies 2026-05-01T03:16:54-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Crafting_Digital_Campaigns_with_Advanced_Attribution_Strategies_259791e0-2b06-47c1-b4ef-362e29264791.png?v=1777619814 Crafting Digital Campaigns with Advanced Attribution Strategies https://m-squared.com/blogs/attribution-today/what-is-marketing-mix-modeling-mmm 2026-05-01T03:17:07-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/What_is_Marketing_Mix_Modeling_MMM_013e6ecb-402e-421f-9385-60d8c53c8ab9.png?v=1777619827 What is Marketing Mix Modeling (MMM) https://m-squared.com/blogs/attribution-today/what-is-multi-touch-attribution 2026-05-01T03:17:20-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Optimize_Your_Marketing_Spend_-_The_Benefits_of_Multi-Touch_Attribution.png?v=1777619840 Optimize Your Marketing Spend: The Benefits of Multi-Touch Attribution https://m-squared.com/blogs/attribution-today/decoding-sensitivity-analysis-optimizing-marketing-attribution-strategies 2026-05-01T03:17:48-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Decoding_Sensitivity_Analysis_-_Optimizing_Marketing_Attribution_Strategies_4188108f-18c4-4114-b242-eb3522701565.png?v=1777619868 Decoding Sensitivity Analysis: Optimizing Marketing Attribution Strategies https://m-squared.com/blogs/attribution-today/marketing-funnel-influence-on-marketing-measurement 2026-05-01T03:18:24-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Marketing_Funnel_-_Influence_on_Marketing_Measurement.png?v=1777619904 Marketing Funnel: Influence on Marketing Measurement https://m-squared.com/blogs/attribution-today/mastering-digital-marketing-with-advanced-attribution-a-tactical-guide 2026-05-01T03:18:12-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Mastering_Digital_Marketing_with_Advanced_Attribution_-_A_Tactical_Guide.png?v=1777619892 Mastering Digital Marketing with Advanced Attribution: A Tactical Guide https://m-squared.com/blogs/attribution-today/opportunity-analysis-unlocking-strategic-digital-marketing-investment 2026-05-01T03:18:00-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Opportunity_Analysis_-_Unlocking_Strategic_Digital_Marketing_Investment.png?v=1777619880 Opportunity Analysis: Unlocking Strategic Digital Marketing Investment https://m-squared.com/blogs/attribution-today/harnessing-counterfactual-prediction-for-strategic-decisions 2026-05-01T03:18:37-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Harnessing_Counterfactual_Prediction_for_Strategic_Decisions_02613522-c907-47df-9c5f-5721d9c714ad.png?v=1777619917 Harnessing Counterfactual Prediction for Strategic Decisions https://m-squared.com/blogs/attribution-today/incrementality-testing-work-flow-deep-dive 2026-05-01T03:18:53-04:00 weekly 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Scale Testing https://m-squared.com/blogs/attribution-today/hold-out-testing 2026-05-01T03:20:55-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Hold_out_Testing_02517879-d5a4-4b6f-ab69-b02ea8f86863.png?v=1777620055 Hold out Testing https://m-squared.com/blogs/attribution-today/what-are-test-and-train-periods-and-hold-out-windows-facebook-decomp-example-part-1 2026-05-01T03:21:08-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/What_Are_Test_and_Train_Periods_And_Hold_Out_Windows__Facebook_Decomp_Example_Part_1.png?v=1777620068 What Are Test and Train Periods And Hold Out Windows? (Facebook Decomp Example Part 1) https://m-squared.com/blogs/attribution-today/facebook-robyn-model-vs-google-lightweight-comparison-facebook-decomp-example-part-2 2026-05-01T03:21:20-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Facebook_Robyn_Model_vs_Google_Lightweight_Comparison_Facebook_Decomp_Example_Part_2_77bbbdda-cbaf-4ad4-93d3-cfc38ea5135c.png?v=1777620080 Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2) https://m-squared.com/blogs/attribution-today/primer-on-incrementality-testing 2026-05-01T03:21:38-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Primer_On_Incrementality_Testing_d0db59d7-5143-460f-8157-f4702ee68132.png?v=1777620098 Primer On Incrementality Testing https://m-squared.com/blogs/attribution-today/incrementality-testing-workflow 2026-05-01T03:22:25-04:00 weekly 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https://m-squared.com/blogs/attribution-today/case-study-reviving-revenue-through-optimal-contact-strategies-and-crm-experimentation-for-rbx-active 2026-05-01T03:37:07-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Case_Study_Reviving_Revenue_Through_Optimal_Contact_Strategies_and_CRM_Experimentation_for_RBX_Active.png?v=1777621027 Case Study: Reviving Revenue Through Optimal Contact Strategies and CRM Experimentation for RBX Active https://m-squared.com/blogs/attribution-today/stepping-into-the-world-of-advanced-attribution-a-marketing-effectivenes-case-study-with-dr-scholl 2026-05-01T03:34:52-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Stepping_Into_the_World_of_Advanced_Attribution_A_Marketing_Effectivenes_Case_Study_with_Dr._Scholl-blog-img.png?v=1777620892 Marketing Mix Modeling for CPGs in international markets: A Case Study with Dr. Scholl’s https://m-squared.com/blogs/attribution-today/the-brand-a-legacy-of-innovation-poised-for-the-future 2026-05-01T03:38:40-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Untitled-1_faa36822-e05d-4f18-af23-30760a65711c.png?v=1777621120 Parachute Home: A Legacy of Innovation, Poised for the Future https://m-squared.com/blogs/attribution-today/how-powerheal-used-data-consumer-insights-to-confidently-pursue-a-high-impact-sponsorship 2026-03-10T02:52:36-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Blending_Data_and_Depth_bog_img.jpg?v=1773125556 How PowerHeal Used Advanced Modeling + Consumer Insights to Vet a High Profile Sports Sponsorship Opportunity https://m-squared.com/blogs/attribution-today/how-a-marketing-accounting-framework-drives-smarter-decision-making 2026-05-01T03:35:32-04:00 weekly 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Science of Variable Selection in MMM https://m-squared.com/blogs/attribution-today/apex 2026-04-30T01:47:57-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog_vector03_f945b879-61eb-432f-a343-163c3f050e09.svg?v=1777528077 How M-Squared’s Global MMM Framework De-Risked a €150M PE Deal in Fast Fashion https://m-squared.com/blogs/attribution-today/from-platform-roas-to-profit-truth-how-m-squared-rebuilt-teepublic-s-incrementality-playbook 2026-04-30T01:47:02-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog_vector01_73fbe102-282d-4e80-bf45-0bdd67807624.svg?v=1777528022 From Platform ROAS to Profit Truth: How M-Squared Rebuilt TeePublic’s Incrementality Playbook https://m-squared.com/blogs/attribution-today/marketing-mix-modeling-turning-measurement-into-executive-clarity 2026-04-29T07:24:35-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog_vector02.svg?v=1777461875 Marketing Mix Modeling: Turning Measurement Into Executive Clarity https://m-squared.com/blogs/case-study/how-laseraway-achieved-attribution-clarity-across-160-locations 2026-02-20T07:08:15-05:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Laseraway_svg.png?v=1771589295 How LaserAway Achieved Attribution Clarity Across 160+ Locations https://m-squared.com/blogs/case-study/how-gardens-alive-used-multipliers-to-right-size-seasonal-marketing-investments 2026-02-25T01:11:51-05:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/GardensAlive_svg.png?v=1771999911 How Garden's Alive Used Multipliers to Right-Size Seasonal Marketing Investments https://m-squared.com/blogs/case-study/how-teepublic-used-incrementality-testing-to-replace-roas-debates-with-causal-truth 2026-03-09T01:57:33-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Teepublic.svg_fill_40c1de01-8720-4b68-be67-1a9b71ac2652.png?v=1773035853 How TeePublic Used Incrementality Testing to Replace ROAS Debates with Causal Truth https://m-squared.com/blogs/case-study/how-study-com-used-geo-testing-to-drive-6-lift 2026-02-20T07:27:59-05:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Study_svg.png?v=1771590479 How Study.com Used Geo Testing to Drive 6% Lift https://m-squared.com/blogs/case-study/how-parachute-home-used-triangulation-to-unlock-9-revenue-growth 2026-02-20T07:28:16-05:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Parachute_svg.png?v=1771590496 How Parachute Home Used Triangulation to Unlock 9% Revenue Growth https://m-squared.com/blogs/case-study/how-powerheal-used-ai-qual-studies-to-de-risk-a-500k-sponsorship 2026-03-09T02:17:52-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/PowerHeal.svg_fill_a30f4618-9d1b-4b80-a862-8353678bdde8.png?v=1773037072 How PowerHeal Used AI Qual Studies to De- Risk a $500K Sponsorship https://m-squared.com/blogs/case-study/how-horsepower-brands-used-maf-to-unlock-franchise-growth-and-triple-corporate-marketing-roi 2026-03-09T01:29:35-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/HorsePowerBrands.svg_fill_1_315b4255-29ce-4c80-9f46-933fc20faf78.png?v=1773034175 How HorsePower Brands Used MAF to Unlock Franchise Growth and Triple Corporate Marketing ROI https://m-squared.com/blogs/case-study/how-dr-scholls-used-mmm-to-uncover-millions-in-hidden-opportunity 2026-02-25T01:26:09-05:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/DrScholls_svg_19964b98-140b-4abd-9f1d-92a65c4e8783.png?v=1772000769 How Dr. Scholl's Used MMM to Uncover Millions in Hidden Opportunity https://m-squared.com/blogs/attribution-today/is-roas-a-standardized-metric-think-again 2026-04-29T07:21:23-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog_vector03.svg?v=1777461683 Is ROAS a standardized metric? Think again. https://m-squared.com/blogs/case-study/how-empire-today-used-layered-measurement-to-unlock-25m-in-incremental-contribution-margin 2026-04-24T00:32:31-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/image_22_87ad8463-51d3-45d4-896d-48b47a6c9a2b.png?v=1777005151 How Empire Today Used Layered Measurement to Unlock $25M+ in Incremental Contribution Margin https://m-squared.com/blogs/attribution-today/causal-measurement-what-it-is-and-how-it-actually-works 2026-05-03T13:35:01-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/causalinsights.svg?v=1777829701 Causal Measurement: What it is and how it actually works. https://m-squared.com/blogs/attribution-today/not-every-conversion-is-impact-multipliers-show-you-what-is 2026-05-25T06:07:45-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog-vector-1-E2vzGhSv_4516d1e0-2721-43aa-a6d7-806b810a89c7.svg?v=1779703665 Not Every Conversion Is Impact. Multipliers Show You What Is. https://m-squared.com/blogs/attribution-today/the-cfo-doesn-t-trust-your-marketing-numbers-here-s-why-that-s-your-problem-to-solve 2026-06-02T06:04:56-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/blog-vector-2-dfF-HIBr_4258b8f4-2235-4751-91b9-cf166c0885c0.svg?v=1780394696 The CFO Doesn’t Trust Your Marketing Numbers. Here’s Why That’s Your Problem to Solve. https://m-squared.com/blogs/attribution-today/your-mmm-is-probably-lying-to-you 2026-07-16T09:15:31-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/model_b042b5e0-5bc6-4d56-bcf5-aa97bcd0e9dc.svg?v=1784207731 Your MMM Is Probably Lying to You https://m-squared.com/blogs/attribution-today/what-it-takes-to-build-a-causal-measurement-competency 2026-08-05T07:38:21-04:00 weekly https://cdn.shopify.com/s/files/1/0804/0130/1789/articles/Frame_10_91bb4ba1-37fd-408a-aec4-9d6716df352b.svg?v=1785929901 What It Takes to Build a Causal Measurement Competency