Industry's First Marketplace and Community for all your Marketing Attribution needs

The world's best marketing measurement experts are coming together to demystify and democratize attribution.

Where are you in your Marketing Attribution Journey?

Industry’s First Community of Attribution Experts
Network with real Attribution Practitioners and Marketing Executives solving for Attribution in Advertising and Marketing
Affordable, Bite Sized Attribution Projects
Don’t pay for attribution solutions you don’t need or won’t use. Custom 4-8 week projects provide the answers you need right now.
High Integrity, Unbiased Attribution Education
Get comprehensive training that doesn’t favor one methodology. Our graduate-level content, developed by attribution experts, analytics leaders and experienced Marketing Executives, covers every aspect of marketing attribution.
Paid Project Work for Attribution Experts
M^2 is the only place in the industry where attribution practitioners can get project work and marketers can find the content, training, and services that fit their unique needs.

Case Studies

Rappi case study
LaserAway case study
The perfect Jean case study
When it comes to Attribution, there is no One-Size Fits all
Applying Marketing Mix Model, Incrementality experiments, and post-purchase surveys successfully looks different for every brand. Talk to us.